Nutrigrain
While working with a local agency I had the privilege to work on the Nutrigrain brand. When I started some of the strategy was mostly complete. There were 3 different strategies we were designing to. They evolved through brainstorming processes and eventually I ended up designing for the "Fruit Forward" approach. Rebranding Nutrigrain as the tasty, made with real fruit snack for kids and for adults on the go.
Packaging Design
Branding
Strategy
Concept 1
Bringing fruit to the forefront of the brand. Radiating fruit power.
Concept 1.5
After seeing my concept, the team and I did brainstorming and came up with a Option-B version where we brought in the colors of the bar into the radiating pattern. Signifying the bar holding the flavor being burst out.
Concept 3
When we were brainstorming and the word burst came up I ad an Idea to make a concept where the fruit flavor was bursting out of the bar itself. This option was also closer to the original Nutrigrain brand at the time so I felt since my last concept was so far out of the box for them that I would do a safer option they might of felt more comfortable with.
