This project I had to create my own company and do the branding for it. Rep11 is gym supplements for beginners and experts. Rep11 wants to motivate people to crush their goals and to interact with friends to motivate each other to go to the gym daily.
I wanted my gym name to represent the mentality I wanted my target audience to have. No matter where you are in your fitness journey, if you are going to this gym you will always be pushing to be your better self. "Rep11" made sense to me because it represented getting one more rep... going the extra mile. Through dedication at the gym and outside of the gym.
Creating a mark that had the energy and power of the name I created was important. Exploring naming was common in some of these sketches. The style of the mark would be important because it would carry over and determine much of the system I used in the packaging, ads, and stationary.
Kit of parts